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On September 28, Leo Johnson, our guest expert on sustainable development, projected his audience into the future at Trend Session #7 using four different economic models - exponential technologies, linear, post-linear and circular. Leo Johnson asked the question: Which model is future-proofed, in other words sustainable for the economy, the people and our planet? He used persuasive examples to show how it is becoming necessary for us to shift a linear - mass - economy to a sustainable - closed-loop approach.
Discover the video: The circular economy: a model for the future?
 Hyperloop is an industrial research project launched in 2013 by Elon Musk. Originally, Hyperloop consisted of a raised double tube in which capsules carrying passengers and/or goods moved.
"Extract, make, throw away": this is the principle of our linear economic system... And what if we could trade and produce based on a circular system in line with three main principles: preserve natural capital, optimise resources, eliminate adverse impacts? Service economy, sharing, cradle-to-cradle, industrial ecology, biomimicry, the blue economy: many companies have applied these concepts. And successfully! Explanations and specific examples will be offered during the talk.
In a world where natural resources are becoming increasingly limited, we can imagine goods and services in a leasing system. This can also apply to equipment, cars, but also clothing, car mats or services. Rather than selling a product, we sell its use, its function. Recycling is considered from the product design phase. What happens to the product at the end of its life cycle? We recycle these materials. We (re)use recycled materials. They are available! Companies like Michelin, Drive and Away, Tata Motors or M-KOPA have already taken this on board.
By the way: On 15 November there will be a lecture on artificial intelligence from 13:00 to 14:30 (CET).
See you soon!
Leo Johnson is an expert in sustainable development, and co-founder of Sustainable Finance (PwC). He advises more than 50 companies and banks. He specialises in identifying environmental and societal megatrends that offer business opportunities.